How to use your time at home more productively?
Have some free time and you would like to spend it more productively? I have gathered a few marketing-related resources that are worth checking.
Digital Marketing Trends by LinkedIn Learning
Stay up to date on the latest trends in digital marketing. In this biweekly series, advertising and social media expert Martin Waxman explores the newest tools and techniques that marketers are using to reach their customers. Find out what’s new, how it will affect your business, and what other companies are doing to adapt. Every two weeks you can explore a new topic, including mobile, voice search, video and live streaming, artificial intelligence and virtual reality, the evolution of social media, and regulations like GDPR. The course is an effective way to understand what’s happening in the world of marketing and how you can leverage these trends to help make your business more successful.
Start the course here: www.linkedin.com/learning/digital-marketing-trends
SOSTAC® Guide to your Perfect Digital Marketing Plan by PR Smith
The new edition integrates digital developments such as AI, Big Data, IoT, Marketing Automation with brief mentions of VR and AR. So it’s bang up to date. The SOSTAC® planning framework was voted in the Top 3 Marketing Models worldwide by voters in the Chartered Institute Of Marketing’s Centenary Poll. SOSTAC® has since been adopted by Linkedin, KPMG, Greenpeace and many more blue-chips and start-ups. The entire book is written in easily digestible chunks so readers can dip in and out.
This is Marketing: You Can’t Be Seen Until You Learn To See by Seth Godin
Over the past quarter-century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.
Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don’t use consumers to solve their company’s problem; they use advertising to solve other people’s problems. They don’t just make noise, but make the world better. Truly powerful advertising is grounded in empathy, generosity, and emotional labour.
This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension, and give people the tools to achieve their goals.
Seth Godin: www.sethgodin.com
Niel Patel’s Blog
Neil Patel is one of the most successful, ubiquitous digital marketers.
To say he keeps busy is an understatement. Not only does he run his Neil Patel Digital, but he is also the co-founder of Crazy Egg and the brain behind the free keyword tool Ubersuggest. Chances are you’ve read one of his many articles or books, or heard him speak, or watched one of his videos.
Follow the blog: neilpatel.com/blog/
Chiefmartec by Scott Brinker
Founded and run by HubSpot’s ecosystem VP Scott Brinker, Chiefmartec covers everything at the intersection of advertising and technology.
Marketing has become a technology-powered discipline, and therefore marketing organizations must infuse technical capabilities into their DNA.Scott Brinker
He writes about a number of different aspects of this transformation, including:
- how advertising is changing as a result of technology
- hybrid marketing-technology professionals
- new management approaches in marketing such as agile marketing
- the marketing technology landscape, the evolving structure of the industry
- the expanding role of data in advertising, such as how big data will lead to big testing and how data can be a marketing channel itself
- interviews with marketing leaders, such as this interview with John Kennedy, VP of Corporate Marketing at IBM
Personal Branding: Crafting Your Social Media Presence on Skillshare
Join Wit & Delight creator Kate Arends for a strategic class on how to create, evolve, and leverage your online personal brand for growth!
In this 65-minute class, she explores the evolution of her blog to explain why an authentic personal brand is important — and how to optimize yours for what you want, who you are, and what success means to you. Each short lesson is filled with data and experience as well as specific strategies and examples. A special focus on social media keeps everything tactical.
Link to the course: www.skillshare.com/classes/Personal-Branding-Crafting-Your-Social-Media-Presence
The HubSpot Marketing Blog
HubSpot offers a full platform of advertising, sales, customer service, and CRM software — plus the methodology, resources, and support — to help businesses grow. But they also have a really good blog they regularly update with relevant and up to date information.